Founded in the year 2011, British Make-up artist- Emily-Jane Williams teamed up with her Mother - a manufacturing expert after feeling frustrated with her own kit organisation as well as the lack of imagination within the professional market. Three years on, The emJ company has rapidly become a centrepiece brand for professional kits worldwide and is being used within all fields of Make-up, Hair, Fashion and Beauty.  Every single emJ piece is thought up, designed and handmade in Leicestershire-England.  Vegan.